Smooth Sailing and Great Success Wuliangye Nonsuch Wine Launch Ceremony

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Project body: Shanghai Great Success Liquor Co., Ltd.
Project period: 1^st Aug., 2005

Project introduction:
On 1^st Aug., 2005, Shanghai Great Success Liquor Limited Company cooperated with Wuliangye Group and great media, and hosted a new product launch for Wuliangye Smooth Sailing Liquor (new type in 2005) and Great Success liquor by the beautiful Xihu Lake, in which the potential of this two types liquors were explained from the standpoint of the market environment and competition of the high-end liquor and their marketing, sales strategies and channel construction.

Shanghai ACME Conference & Exhibition Co, Ltd. successfully took part in its design, preparation, organization and coordination, and was responsible for all construction, exhibition layout, lighting, acoustics, performs and the implementation of activities. The activity consisted of two main parts: new products promotion and dealers’ dinner. The promoting activity adopted high-tech and fashion elements in which acousto-optic effect resulted in a good atmosphere to make the promoting activity glorious.

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