MacDonald New Products Launch Ceremony

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Project body: McDonald's (China) Co., Ltd.
Project period: 8^th Jan., 2005

Project introduction:
To celebrate Chinese Spring Festival, 2200 MacDonald’s restaurants in Asia launched the “Bring in Treasure and Wealth” activity and it was the first time for China mainland that joined in the promotion of Macdonald in Asia. On 8^th Jan., 2005, as Macdonald brand ambassador, the famous musician Wang Lihong attended this New Product Launch Conference which was held in Zhengda Plaza and did the promotion for the “Bring in Treasure and Wealth”.

Authorized by McDonald's (China) Co., Ltd., Shanghai ACME Conference and Exhibition Co., Ltd. has successfully participated in the overall innovation design and has undertaken all the execution work of design, production, stage arrangement, exhibition, lighting, sound and so on. The ample pre-conference preparation, marvelous arrangement and exact on-site execution have ensured that the conference has acquired desired effects and our company has won approval from the sponsor, news media and the participants.

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